Mass appeal is a myth. I know that goes against what we’d all like to believe, and your eternal optimist inside probably shouts, “Hey! My product is actually for everyone.” But honestly, it’s true; mass appeal is a myth.
Don’t panic though…
Being niche does not mean fewer paying customers. Focussing in on a niche is a good thing, scratch that, a great thing.
The web today is consumer lead. It’s a buyer’s market. With so many service/product providers, people can afford to be choosey. Ask yourself… why should they choose you? What is it that sets you apart? When a customer is making a buying decision, there’s a tri-factor of boxes to check:
- Does your offering resonate with them?
- Does your offering mirror their values?
- Does your offering meet their needs?
Basically, are you providing them with an outstanding user experience? If there’s a market there and you’re able to tick all those boxes within a niche, you are onto a winner.
When you know exactly who your customers are, who actually buys your product and more importantly why, you are on the path towards generating more leads.
That knowledge is gold dust because it allows you to further refine your offering and improve UX to appeal to that target market even more.
Higher Conversion Rates
The deeper understanding of your customers that you get, when specialising in meeting one particular group of people’s needs really well, gives you the ability to work on improving your user’s experience in a way that you just can’t otherwise.
Better UX means better conversion rates.
More leads and higher rates of conversion translate into more revenue for you—woop woop! The exclusivity that your product or service portrays when it only caters to one particular audience will also improve the number of leads and conversions and therefore revenue too… good stuff!
Via: Improve Your UX With a Niche Approach